Matsushita's Turnaround

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA121 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Case Length : 18 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note : Not Available
Countries : Japan
Industry : -


Matsushita Electric Industrial owns well known brands like Panasonic, Quasar, Technics, and JVC. The company produces TVs, VCRs, CD and DVD players, PCs, cellular phones, and other communications equipment. In the wake of growing competition and increasing commoditization, Matsushita's top management has been reviewing various options to maintain the tempo of restructuring and strengthen the company's competitive position.

The aim is to create a new Matsushita with a strong emphasis on product innovation and brand management. Can Matsushita achieve its targets and sustain its leadership in the global consumer electronics business?


  Page No.
Introduction 1
Background Note 1
Global Expansion 2
Restructuring 3
Corporate Purpose 5
Research & Development 6
Value Creation 21 8
Brand Management 10
The Road Ahead 10
Exhibits 12


Matsushita Electric Industrial, Panasonic, Matsushita's top management, Restructuring, Competitive position and Product innovation and brand management

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