Nestle in 2004

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Case Details:

Case Code : BSTA100
Case Length : 16 Pages
Period : 1866 - 2004
Organization : Nestle
Pub Date : 2004
Teaching Note :Not Available
Countries : Switzerland
Industry : Food

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Mergers and Acquisitions

Nestlé's growth had been driven by mergers & acquisitions (M&A) since its early days. (See Exhibit - I). In 1947, Nestlé expanded into culinary products by merging with Alimentana, a Swiss company that produced and sold soups, spices and other food products under the Maggi brand name in many countries...

Brand Management

Nestlé owned several famous brands. The company invested heavily in building, acquiring and nurturing brands. The Nestlé brand itself had played a key role in the company's globalization efforts. Nestlé's logo was an important part of the company's corporate identity...

The Road Ahead

In recent years, while other food companies had scrambled to slash costs, Nestlé had focused on growth. Operating margins at Nestlé had trailed those at rivals such as Unilever, Group Danone, and Kraft Foods by as much as 50 per cent. Nestlé shares also under performed those of many rivals...


Exhibit I: Major Mergers & Acquisitions
Exhibit II: Sales
Exhibit III: Segment Information


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