Nestlé in 2004

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA100 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Case Length : 16 Pages
Period : 1866 - 2004
Organization : Nestle
Pub Date : 2004
Teaching Note : Not Available
Countries : Switzerland
Industry : Food


Nestle, the world leader in coffee and bottled water, owns several global brands. It is also a leading player in the pet food business. Nestle is currently in the midst of a major corporate restructuring exercise.

CEO, Peter Brabeck-Lemathe has launched various initiatives like simplifying operations, cutting costs and sharpening the company's business focus.

The case brings out the challenges involved in revitalising a large, old, successful company like Nestle.


  Page No.
Introduction 1
The Evolution of Nestle 1
Mergers and Acquisitions 4
Brand Management 6
The Road Ahead 9
Exhibits -


Nestle, Nescafe, Maggi, Nestea, Corporate restructuring, Henri Nestle, Pet food, Friskies, Helmut Maucher, General Mills, Peter Brabeck-Letmathe, Haagen-Dazs, Nestle mergers and acquisitions, Alcon Laboratories, Rowntree Mackintosh Plc

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