Procter & Gamble in 2004: Managing Product Innovation


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTA102
Case Length : 20 Pages
Period : 1837-2004
Organization : Procter & Gamble (P&G)
Pub Date : 2004
Teaching Note :Not Available
Countries : Global, USA
Industry : Consumer Goods

To download Procter & Gamble in 2004: Managing Product Innovation case study (Case Code: BSTA102) click on the button below, and select the case from the list of available cases:







Price:

For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous

Excerpts

Background Note

Early History Procter & Gamble was established in 1837 when candle maker William Procter and his brother-in-law, soap maker James Gamble merged their small businesses. They set up a shop in Cincinnati and made candles and soaps from left over fats...

Business Segments

P&G had five major business segments: Fabric and Home Care; Beauty Care; Baby and Family Care; Health Care; and Snacks and Beverages. In May 2004, P&G announced the realignment of some of its business units to streamline operations and facilitate growth. P&G decided to form three global business units: Beauty Care; Health, Baby and Family Care; and Household Care, which would include the current Fabric and Home Care business and the Snacks and Beverages business...

Market Research

P&G was one of the first consumer product companies in the world to conduct formal market research. In 1879, when customers wrote to P&G for more of its "floating soap" (an accidental product that was a result of extra stirring during the soap making process), it quickly changed the soap so that all the bars would float...

Excerpts Contd... >>


 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Study, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.