The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry?


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Case Details:

Case Code : BSTR331
Case Length : 21 Pages
Period : 2008 - 2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Not Applicable
Industry : Media and Entertainment
Countries : India /US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Motion pictures first came to India in 1896 and the first Indian motion picture or silent feature film, Raja Harishchandra, was made in the year 1913. However, the first motion picture with sound, called a 'talkie', was only made in 1931 and was titled Alam Ara. From the 1950s, the Indian cinema industry witnessed rapid progress...

The Indian Cinema Industry - Opportunities and Challenges

Over the decades, a number of film productions in the Indian cinema industry had borrowed concepts from Hollywood and were sometimes criticized for copying entire plots and themes from the Western movies.

However, in terms of technology and trends, the industry had kept up with the global trend. According to a report on the Indian Media and Entertainment industry, the market size of the media and entertainment industry in terms of revenues that included advertising, the print media, television, filmed entertainment, radio, music, animation, gaming, and video was estimated at Rs. 513 billion as of 2007...

The Opportunities

According to some industry experts, the success of Slumdog Millionaire opened the doors for Indian cinema to grow globally and for Hollywood to showcase Indian themes, use Indian cast and technicians, and create a global winner. According to film producer Bobby Bedi, "Bollywood movies are meant for Indian audiences. Slumdog was made for western audiences. But its success shows that there is an opportunity for Hollywood to take up Indian themes, cast, and technicians and make a movie that is of world standard and which works."...

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