The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry?


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Case Details:

Case Code : BSTR331
Case Length : 21 Pages
Period : 2008 - 2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Not Applicable
Industry : Media and Entertainment
Countries : India /US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

The Challenges

Industry experts, however, also pointed out that there were still a number of issues that the industry needed to tackle to achieve its full potential. The global economic climate had been less than favorable to the industry, prompting analysts to revise their outlook for the industry that had looked very promising in 2007 and early 2008...

The Movie - Slumdog Millionaire

Slumdog Millionaire was a story of an eighteen-year-old orphan named Jamal Malik (played by a UK-based Indian youth named Dev Patel) who was raised in the slums of Mumbai, India, and how he reunites after a long time with his childhood girlfriend from the slums named Latika (played by a Mumbai model turned actress Freida Pinto)...

Can Bollywood Produce More 'Slumdogs'?

Analysts believed that the success of Slumdog Millionaire had opened up many opportunities for the Indian cinema industry to showcase its music, casting, sound, and stories, to name a few. According to Danny Boyle, "If 'Slumdog Millionaire' works for a mainstream audience, international studios would be encouraged to make mainstream films. Slumdog Millionaire has got a big heart, so I don't see why it should not work for a global audience. There's a line in the film where a character says, "India has become the center of the world now"...

Exhibits

Exhibit I: Danny Boyle -A Profile
Exhibit II: Awards and Nominations for Slumdog Millionaire (Partial List)
Exhibit III: A R Rahman -A Profile


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