Alacrity Housing - Ethics First

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : CGOV002 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Coporate Governance

Case Length : 12 Pages
Period : 1990 - 2001
Pub Date : 2001
Teaching Note : Available
Organization : Alacrity Foundations Pvt. Ltd.
Industry : Housing and Construction
Countries : India


The case examines Alacrity Housing's history and how it grew to become the first listed corporation in the Indian construction industry. The company started operations as a consultancy and later entered the housing construction industry. Alacrity behaved in a strictly ethical manner and valued ethical practices over profits.

As the Indian construction industry was highly corrupted with bribery for licenses/permissions, cost and time overruns, black money transactions etc., Alacrity had gained reputation as the most ethical builder in a short time. However, in the early stages, the corporation faced many problems because of its strict adherence to the ethical principles and policies and often the projects were delayed.

In some cases, Alacrity's customers had helped the corporation to overcome the problems. It aimed at proving that ethics and economics are not mutually exclusive.


Decide whether ethics and economics are mutually exclusive or mutually supportive


  Page No.
Unethical Practices in the Indian Housing Industry 1
Background Note 2
An Honest Organization 5
Has Alacrity's Honesty Paid Off? 6
Exhibits 8


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Unethical Practices in the Indian Housing Industry - Next Page>>


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