Corporate Governance at Adidas-Salomon

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Code : CGOX010 For delivery in electronic format: Rs. 300;
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Case Length : 11 Pages
Period : 2002-2004
Pub Date : 2004
Teaching Note : Not Available
Organization : Adidas-Salomon
Industry : Sporting Goods
Countries : USA


Adidas-Salomon (adidas) is famous for its sports shoes. The company also offers apparel and other accessories. Adidas has sponsorship deals with popular US football and basketball stars, as well as the New York Yankees.

Adidas has put in place various measures to ensure high standards of corporate governance. A system of committees helps the board in discharging its responsibilities.

This case deals with the corporate governance practices at adidas with special reference to shareholder rights, supervisory board committees, disclosures and compliance with the German Corporate Governance Code.


Adidas-Salomon (adidas) - Corporate Goernance.


  Page No.
Introduction 1
Background Note 1
Corporate Governance Overview 3
Compliance with the German Corporate Governance Code (GCGC) 9
Exhibits 3


Corporate governance; Adidas-Salomon; Athletic shoes; Adi and Rudi Dassler; German Corporate Governance Code; Supervisory board; Compliance; Shareholders'' rights; Board committees; Disclosures; Articles of association; Business ethics.

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