The Bangalore Brand

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Case Details:

Case Code : ECON014
Case Length : 14 Pages
Period : 1985-2004
Pub Date : 2004
Teaching Note : Available
Organization : -
Industry : -
Countries : India

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction Contd...

Bangalore has been reported as the largest job-creating city in India with more than 65,000 jobs likely to be created in 2004.6 However, the rapid growth of the city has resulted in infrastructural bottlenecks like traffic congestion, lack of hotel accommodation, lack of public service amenities etc., in the recent past.

The Bangalore brand has also been facing stiff competition from upcoming cities like Hyderabad7 and Chennai8, for being projected as the IT hub of India. With the support of the respective state governments, these cities are being projected as the alternative destination for new IT ventures.

Growth of Bangalore

Bangalore has a legacy of high quality research institutions starting with the Indian Institute of Science (IISc) built in 1909. The Government of India's (GoI) decision to locate high-level R&D centers in Bangalore (Refer to Exhibit IV) laid the foundation for the technological prominence of the city. Being the pioneer in India in introducing engineering colleges through private participation, Karnataka has a large pool of technically qualified people. In Bangalore alone, 40,000 graduates trained in technology pass out from 50 colleges every year.

In 1985, Texas Instruments became the first MNC to open a center in Bangalore with the establishment of its circuit design and development center. In 1991, the first Software Technology Park in India came up in Bangalore. In 1992, Bangalore became the first city in India to set up a satellite earth station for high-speed communication services to facilitate software exports. In 1996, the National Association of Software & Service Companies (NASSCOM)9 came up with a plan intended to help Karnataka overtake the State of California in the US (known as the Silicon Valley), both in terms of number of software companies and revenue by 2020...

Excerpts >>

6] "Bangalore biggest creator of jobs," The Times of India, Aug 17, 2004.

7] Capital of Andhra Pradesh, a state in southern India.

8] Capital of Tamil Nadu, a state in southern India.

9] The trade body and the chamber of commerce of the IT software and services industry in India.


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