The Bangalore Brand

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : ECON014 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Business Environment
Case Length : 14 Pages
Period : 1985-2004
Pub Date : 2004
Teaching Note : Available
Organization : -
Industry : -
Countries : India


The case explains the competitive advantage of Bangalore that has helped it earn the name, the "Silicon Valley of India". It describes the factors that made Bangalore one of the favourite destinations for IT&ITES companies in India and abroad. The case touches on the proactive role played by the state government in developing the city as an IT destination. However, Bangalore has recently been facing stiff competition from other cities so far as investment from domestic and foreign companies is concerned. It seems to be losing its competitive advantage for doing business to other emerging destinations. The case looks into the infrastructural problems Bangalore is facing and the growth of alternative destinations such as Hyderabad and Chennai.

The last section of the case explains the recent initiatives taken up by the government of Karnataka to revitalize the Bangalore brand.


The factors that contribute to the competitive advantage of a place

Sustainable competitive advantage and the factors that are important for this kind of advantage

The role of the government in developing and sustaining the competitive advantage of a place

The role of infrastructure and civic amenities in making a place an attractive investment destination

The impact of political decisions on business and the relationship between business and politics


  Page No.
Introduction 1
Growth of Bangalore 2
Competition 6
Looking Ahead 8
Exhibits 10


Bangalore, 'Silicon Valley', 'Garden city', Business Process Outsourcing, Software Technology Parks of India, National Association of Software & Service Companies (NASSCOM), Cyber Park, Wi-Fi enabled hotspots, Bangalore Mahanagara Palike, IT Enabled Services (ITES), Infosys, Software Technology Park, Hyderabad, Karnataka, Wipro and Satyam

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