Case Details: |
Price: |
| Case Code |
: |
ECOA136 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs.
300 + Rs. 25 for Shipping & Handling Charges
Themes- |
| Case Length |
: |
13 Pages |
| Period |
: |
- |
| Organization |
: |
- |
| Pub Date |
: |
2005 |
| Teaching Note |
: |
Not Available |
| Countries
|
: |
India |
| Industry |
: |
- |
Abstract:
|
ITC is one of India's leading Fast Moving Consumer Goods companies. e-Choupal is
ITC's unique web based initiative which offers farmers of India the information,
products and services they need to improve farm productivity, enhance farm-gate
price realization and reduce transaction costs. The case outlines the critical
factors in the venture, which have been largely responsible for e-Choupal's
success - ITC's extensive knowledge of agriculture, the company's commitment to
transparency and the fairness with which both farmers and local partners are
treated. What began as an effort to re-engineer the procurement process for soya,
wheat, shrimp, and other cropping systems in rural India has also created a
highly profitable distribution channel for the company.
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Contents:
Keywords:
ITC, Cigarette and tobacco giant, Imperial Tobacco Company of
India Limited, Genesis of e-Choupal, The Sanchalak, The Samyojak, e-Choupal and
e-Choupal Network
ITC - Rural Transformation through Technology
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