The Rise and Fall of The 'Keiretsus' in Japan

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : ECON012 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Case Length : 14 Pages
Period : 1980 - 2003
Pub Date : 2004
Teaching Note : Not Available
Organization : -
Industry : Microfinance
Countries : Japan


The case is about Keiretsu, a unique Japanese management and holding structure that was established after the World War II. The case examines what a Keiretsu is, how this unique structure emerged, the advantages that this structure provided to the Japanese companies and the contribution of Keiretsu to the growth of the Japanese economy.

The case also explains the drawbacks of the Keiretsu system and the reasons for its decline in the 1990s. The case also looks carefully at the reasons for the burst of the Japanese stock market bubble' and its effect on the Keiretsus, as well as the other reasons for the decline of Keiretsus.


What Keiretsu is and how it operated in Japan


  Page No.
Introduction 1
Rise of the 'Keiretsu' 2
Structure of the 'Keiretsu' 3
Advantage 'Keiretsu' 3
The Decline of the 'Keiretsu' 5
Exhibits 9


Keiretsu, Renault, Japanese Management System, World War II, Meiji Restoration, Mitsubishi Shipping, Zaibatsus, Nissan, Horizontal Keiretsu, Vertical Keiretsu, Cross-holding of shares, Long Term Credit Bank, Ripplewood, NTT DoCoMo, NEC

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