The Gucci - LVMH Battle

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : FINC013 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges


Finance : Merger and acquisition takeover
Case Length : 7 Pages
Period : 1999-2001
Pub. Date : 2002
Teaching Note : Available
Organization : Gucci, LVMH, PPR
Industry : Consumer Goods & Services
Countries : India


The case gives a detailed account of the dispute between two of the world's leading luxury good companies, Gucci and LVMH. The case examines how Gucci managed to thwart the takeover efforts of its rival LVMH.

The case is so structured as to enable students to understand the tactics Gucci used to avoid being taken over by its rival LVMH. The case explains how the Gucci management used the ESOP poison pill and the PPR white knight.

They should be able to look at the controversy from Gucci's as well as LVMH's point of view. The case is aimed at MBA/PGDBA students as part of the Business Strategy curriculum.


Take over bid of Gucci by LVMH


  Page No.
The Poison Pill 1
Background Note 1
The Battle For Gucci 3
The Battle Ends 5


Luxury good companies, Gucci, LVMH, thwart, takeover efforts, LVMH, Gucci management, ESOP, poison pill, PPR white knight, Business Strategy

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