Godrej Consumer Products Limited - Implementing EVA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : FINC034 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


EVA Financial concepts
Case Length : 14 Pages
Period : 1997 - 2004
Pub. Date : 2004
Teaching Note : Not Available
Organization : Godrej Consumer Products Limited
Industry : FMCG
Countries : India


The case discusses the implementation of economic value added (EVA) framework in Godrej Consumer Products Limited (GCPL), a leading FMCG company in India.

It covers in detail the reasons for implementing the EVA framework in GCPL and the benefits derived by the company from it. The case then examines the link between the implementation of EVA framework and improvement in the financial performance of a company.

It ends with a debate on the effectiveness of EVA and highlights its limitations.


Implementation of EVA


  Page No.
Introduction 1
Background Note 2
Why EVA? 3
The Main Reason 3
The Aftermath 5
How Effective is EVA? 7
Exhibits 9


Godrej Consumer Products Limited, Economic Value Added (EVA), Deployment of EVA Framework, Maximizing Shareholder's Wealth, EVA in FMCG Industry, FMCG Industry in India, Calculation of EVA, Capital Asset Pricing Model, Approaches to Calculate Capital Employed, Scorpio, Commercial Vehicles, Innovations in Road Transportation Industry

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