Reorganizing ABB - From Matrix to Consumer - Centric Organization Structure (A)

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : HROB032 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Corporate Restructuring
Case Length : 15 Pages
Period : 1998 - 2002
Pub Date : 2003
Teaching Note : Not Available
Organization : ABB
Industry : Power, Transportation, Financial Services
Countries : Switzerland


The case discusses the matrix organization structure of the Switzerland-based ABB, a global electrical engineering company. It explains in detail the four management levels in the structure and clearly identifies the roles and responsibilities of the management at each level. The case also explains the rationale behind developing the matrix structure and the subsequent changes made in it till 1996. Finally, it discusses the positive as well as negative strategic and HR implications of the structure on the organization.


Study the various structural elements in the matrix, their interrelationships and implications for the firm


  Page No.
Introduction 1
The Matrix Structure 2
The Rationale 5
The Implications 6
Exhibits 9

Key Words:

Matrix organization, Switzerland-based, ABB, global electrical engineering, four management levels, roles, responsibilities, rationale, matrix structure, 1996, positive, negative strategic, HR

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