Recruitment and Training at JetBlue Airways

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Case Details:
Case Code : HROB128
Case Length : 17 pages
Period : 2000-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : JetBlue
Industry : Airlines
Countries :US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

Neeleman was a university dropout who started his career selling condominiums in Hawaii from his base in Utah. He later set up his own travel agency in Utah. Neeleman's reputation as a hard-seller caught the attention of June Morris, owner of one of Utah's biggest travel agencies, who invited him in 1984 to join as a partner in starting an aircraft charter operation called Morris Air...


To find people who suited the company's culture, the candidates were 'screened for aptitude and hired for attitude.' In order to ensure that the core values were assimilated in all the employees, the first step for JetBlue was to recruit the right kind of people...

Training Resources

Even before JetBlue started operating in the year 2000, the training center was set up in 1999. In 2003, JetBlue started national corporate training center in Orlando. The facility occupied 70,000 sq.ft, had facilities for aircraft maintenance, an in-flight satellite television system, and simulators. The company offered training through JetBlue University, which was separate from the HR department...

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