Recruitment and Training at JetBlue Airways

Case Studies | Cases in Business, Management, Cases | Case Study

ICMR HOME | Case Studies Collection

Case Details:
Case Code : HROB128
Case Length : 17 pages
Period : 2000-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : JetBlue
Industry : Airlines
Countries :US

To download Recruitment and Training at JetBlue Airways case study (Case Code: HROB128) click on the button below, and select the case from the list of available cases:

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Human Resource and Organization Behavior Case Studies
HRM Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous

Excerpts Contd...


Since its inception, the design and implementation of training at JetBlue was given high importance. The initial training at JetBlue concentrated on giving new recruits information about the airline business and business principles. The goal at this stage was to develop a common business language across the company...

The Results

Over the years, JetBlue had gained a reputation for treating crew members fairly and for providing them with a very good work environment. These practices made employees feel valued and respected and they developed a sense of ownership toward the company.

The company believed that the employees must be treated the way customers are treated. This, in turn, helped employees keep the customers satisfied, due to which they remained loyal to the company...


Exhibit I: JetBlue - Defined Behaviors
Exhibit II: JetBlue's Reservation Systems
Exhibit III: JetBlue - Selected Financial Data


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.