Mercedes Benz's e-Biz Solution: The Factory Delivery Reservation System

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : ITSY009 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


e-Supply Chain Management
Case Length : 06 Pages
Period : 1990-2001
Pub Date : 2002
Teaching Note : Available
Organization : Mercedes Benz
Industry : Information Technology (Electronic Commerce)
Countries : USA


The case 'gives an overview of the factory delivery program for Mercedes M-Class Sports Utility Vehicles of MBUSI.

The program was designed and implemented with IBM Global Services as the consultants.

The case deals with the features of the web based solution for factory delivery, the problems in implementing the solution and also the benefits MBUSI derived from the implementation of the FDRS.


  The role of Lotus Enterprise Integrator and IBM Netfinity Servers in designing the FDRS program.


  Page No.
Linking Customers 1
Background: Mbusi and its Business Challenges 2
The Design of FDRS 2
FDRS Implementation 4
Customer Satisfaction: FDRS'Primary Benefit 5
Future of FDRS 5
Exhibits 7


Factory delivery program, Mercedes, M-Class, Sports Utility Vehicles, MBUSI, IBM Global Services, web based solution, factory delivery, solution, FDRS.

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