Executing E-Business Strategies - The GE Way

Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies

ICMR HOME | Case Studies Collection

To download Executing E-Business Strategies - The GE Way case study (Case Code: ITSY020) click on the button below, and select the case from the list of available cases:

IT & Systems Case Studies Collection
IT and Systems Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : ITSY020 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 11 Pages
Period : 1995-2002
Pub Date : 2003
Teaching Note : Not Available
Organization : GE
Industry : Varied
Countries : USA


The case discusses GE's e-business strategies and describes GE's transformation from a 'brick and mortar' company to a 'click and mortar' company. The case explores how GE implemented its e-business strategies in various business units and how the company convinced its employees to embrace e-business. It also examines the various change management initiatives undertaken at GE and Jack Welch's role in the proper implementation of the e-business strategy. The case also details the benefits reaped by GE after the implementation of a number of e-business projects.


  The importance of managing change when implementing an e-business strategy in a large global company with several business units.


  Page No.
Introduction  1
Background Note  2
E-Transformation of GE  3
The E-Business Initiatives  4
Reaping the Benefits  6
The Real Benefits?  7
Exhibits 10


GE, e-business, strategies, transformation, brick and mortar, company, click and mortar, convinced, employees embrace, change management, GE, Jack Welch.

Executing E-Business Strategies - The GE Way - Next Page>>

Marketing Financial Products
ICMR Textbooks Collection

Case Studies in Finance Volume-IV

Case Volumes Collection

Case Studies in Finance Vol III

Case Studies in Finance Vol III
e-Book on Case Studies in Finance

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.