Adobe - The World's No. 1 e-Document Company

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : ITSY034 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Internet companies
Case Length : 15 Pages
Period : 1982 - 2004
Pub Date : 2004
Teaching Note : Not Available
Organization : Adobe Systems Incorporated
Industry : Information Technology
Countries : USA


The case discusses the evolution of the US-based Adobe Systems Incorporated (Adobe) into the world's largest software solutions provider for the publishing industry. While covering the company's history in detail, the case explains how it revolutionized the desktop publishing industry through its innovative offerings [especially Adobe Acrobat and the Portable Document File (PDF) format]. It discusses various other products launched over the years that changed the dynamics of the web publishing business. The case also provides details about the various business segments Adobe operated in, and the strategies it adopted to emerge as a leader in these segments.

The case ends with information about the company's business growth strategies for 2004 and beyond, and comments on its future growth prospects.


The circumstances under which Adobe was founded, its evolution over the years and the changes taking place in the online publishing industry.

Strategies a company can adopt to popularize its products/services in a way that they become standards in their respective industries.


  Page No.
The King of Online Publishing 1
Building a New Business 2
The Early Growth Days 3
Acrobat and PDF - The Two Keys to Adobe's Growth 4
Other Products and Business Segments 6
Unleasing the Power of Network Publishing 8
2004 and Beyond 10
Exhibits 12


Evolution, US-based, Adobe Systems Incorporated, software solutions provider, publishing industry, revolutionized, desktop publishing industry, its innovative offerings, Adobe Acrobat, Portable Document File, strategies, leader, segments, information, business growth, strategies, 2004, growth prospects

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