Knowledge Management @Tata Steel


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : ITSY036 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Knowledge Management
Case Length : 12 Pages
Period : 1990 - 2004
Pub Date : 2004
Teaching Note : Available
Organization : Tata
Industry : Steel
Countries : India

Abstract:

In the late 1990s, Tata Steel began to introduce knowledge management initiatives in the company. It started with a small group of people from within the organization. The group formed a "knowledge repository", where all the employees shared their experiences and knowledge. One year after the knowledge repository was formed, the company formed "knowledge communities", which was a platform for like-minded people to meet and share their experiences. In 2001, Tata Steel developed a "KM index" to evaluate the performance of individual employee in the KM initiative. Later, it linked performance evaluation to KM and used a balanced scorecard to monitor the performance of individual employees, divisions, as well as the organization as a whole, in KM.

All these initiatives of Tata Steel seem to have paid off; in early 2003, Tata Steel was recognized as one of Asia's Most Admired Knowledge Enterprises. It was the only steel company in the world to have received the MAKE award.

Issues:

» How the knowledge present within a system can be harnessed to yield major benefits to the organization as well as to the people within it.

» The importance of matching new initiatives with the behavioral and working motivations of people in order to obtain better acceptance of these initiatives and greater benefits.

Contents:

  Page No.
Asia's Most Admired Knowledge Enterprise 1
Background Note 2
KM Initiatives at Tata Steel 4
Revamped Strategy 5
Benefits Reaped from KM 6
Future of KM at Tata Steel 7
Exhibits 8

Keywords:

1990s, Tata Steel, knowledge management, organization, knowledge repository, employees, shared, experiences, knowledge, knowledge communities, KM index, linked, performance evaluation, KM, balanced scorecard, Asia, Most Admired Knowledge Enterprises, MAKE

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