Innovations in Education and Training Sector in India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BREP007

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 11 Pages
Period : 1995 - 2004
Pub Date : 2004
Teaching Note : Not Available
Organization : -
Industry : Education and Training
Countries : India


This report discusses the innovative practices in the field of education and training, employed by three Indian companies - Direcway, Wipro and NIIT. It explains how Direcway attempted to change the traditional mode of education, imparted through physical class rooms, by introducing the concept of virtual classroom.

The report discusses how IT major - Wipro attempted to change the way education is imparted to the primary school children by launching the "Applying Thought in Schools" initiative. It finally discusses how NIIT was able to succeed in a stagnant IT training market by employing innovative marketing strategies.


Understand how education could be imparted through advanced communication infrastructure and analyze the impact of change it could bring in the educational methods and system.

Understand how the traditional method of teaching could be changed for the primary school children and examine the benefits of such change.

Understand how an IT education and training company can succeed in spite of tough competition by implementing innovative marketing strategies.


  Page No.
Introduction 1
Direcway 2
Wipro 4
Looking Ahead 6
Exhibits 7


Education and Training Industry in India, Direcway, Satellite Training Programs, Wipro's Teachers Empowerment Program, Applying Thought in Schools, NIIT K-12 Center, Learning through Education and Direct Application

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