Email an Effective Communication Tool for Insurers


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : INS025 For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 03 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India

Abstract:

The case focuses on the communication process in insurance. It discusses the role of the media and emerging forms of communication in the marketing of insurance products. The case examines the effectiveness of the Internet in reaching customers in a cost-effective manner. It also throws light on the effective use of e-mail services to communicate effectively with customers. The case also discusses the importance of developing promotional messages that appeal to customers.

Issues:

» Understand the communication process in the insurance business

» Discuss the different media available for insurers to communicate with their customers

Keywords:

Communication process, role, media, emerging, communication, marketing, insurance, effectiveness, Internet, customers, cost-effective manner, effective, e-mail, services, communicate effectively, customers, promotional messages

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