Innovative Products the Key to Success in the Indian Insurance Market


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : INS029 For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 03 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India

Abstract:

The case discusses the various types of insurance products available in the Indian insurance market. It examines the need for insurers to develop innovative products. The significance of having a wide range of products has also been discussed.

Further, the case suggests ways of making insurance products flexible using riders, so that they suit the tastes and preferences of different sets of customers.

Issues:

» Understand the tastes and preferences of Indian customers

» Compare the different insurance products available in the Indian insurance market

Keywords:

Types, insurance products, available, Indian insurance market, insurers, develop, innovative products, wide range, making, insurance, products, flexible, using riders, tastes, preferences, customers

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