Balanced Scorecard - A Performance Support System

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : INS039 For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Rs. 25 for Shipping & Handling Charges


Case Length : 03 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India


The case focuses on the need for performance measurement to assess the current performance of an organization and identify steps for improving it. It examines the use of a balanced scorecard for measuring and communicating organizational performance.

The case also discusses the difference between the use of the balanced scorecard for assessing the performance of corporate strategy and the performance of business unit strategy.

The case also throws light on the various benefits that can accrue to a company through the use of the balanced scorecard.


Understand the need for performance measurement in an organization

Understand the role of the balanced scorecard as a performance measurement tool


Performance measurement, current performance, balanced scorecard, measuring, communicating, organizational performance, assessing, performance, corporate strategy, business unit strategy

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