Bancassurance - A Business Option


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : INS040 For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 04 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India

Abstract:

The case examines the various forces driving the integration of financial services and the increasing scope of banking services.

It discusses the various options available before banks for increasing their range of services. The case throws light on the numerous advantages of bancassurance for banks and also examines the difficulties banks face when entering the field of bancassurance.

Issues:

» Discuss the forces driving the integration of financial services

» Analyze the advantages and disadvantages of bancassurance

» Understand the increasing scope of financial services

Keywords:

Integration, financial services, increasing, scope, banking services, banks, range, services, bancassurance

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