The Rise and Fall of Vivendi Universal's Jean Marie Messier

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN015 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Corporate Social Responsibility


Great Leaders

Case Length : 11 Pages
Period : 1996-2002
Pub Date : 2003
Teaching Note : Not Available
Organization : Vivendi Universal
Industry : Media and Entertainment
Countries : France


The case examines in detail the circumstances under which Jean Marie Messier (Messier) had to step down as the Chairman of the France-based Vivendi Universal (VU), the world's second largest media company.

The case discusses the problems that Messier, once lauded as one of the world's leading businessmen, had to face and the criticism he received French business establishment, French media, industry observers and company shareholders. In addition, the case explains why Messier's strategic plans for VU failed, and how his inclination towards the American style of management and his views regarding the French way of running businesses led to his downfall.


  Analyze the basic beliefs, value system, business philosophy and style of Messier and understand how far they influenced his success or failure at VU.


  Page No.
An Unceremonious Departure 1
Background Note 2
The Dealmaker 3
The Other Side of the Coin 4
The Downfall 6
Messier Steps Down 7
Exhibits 10


Jean Marie Messier, Messier, Chairman, France, Vivendi Universal, VU, world's, second largest, media company, world, leading, businessmen, criticism, French, business establishment, French media, industry observers, company shareholders, strategic plans, American style

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