Meg Whitman - The Driving Force Behind eBay

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN024 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges



Case Length : 18 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Not Available
Organization : eBay
Industry : Online Auction
Countries : USA


The case examines the managerial and leadership skills of Meg Whitman, the CEO of eBay, the leading US-based online auction site. EBay's business model and its growth since its inception in 1995 upto the entry of Whitman in 1998 are discussed. The case also traces Whitman's rapid rise up the corporate ladder and examines the circumstances that led her to join eBay. Whitman's managerial and leadership capabilities are also discussed in detail. The case also examines the reasons for Whitman's emphasis on customers and describes the various strategies she formulated to make eBay a global online company. The case also examines the criticism leveled against Whitman and explores the future prospects of Whitman and eBay.


  How the eBay business model was leveraged by Whitman to make the company the undisputed leader in the online auction market.


  Page No.
At the Helm of Success 1
Background Note 2
Meg Whitman 3
Whitman - An Exceptional Manager 4
Whitman & Customer Focus 7
Whitman - The Strategist 9
Whitman - Leading eBay 11
Criticism of Whitman 12
Problems Facing Whitman 14
Marching Ahead 16
Exhibits 17


Managerial, leadership skills, Meg Whitman, CEO, eBay, US-based, online auction site, business model, 1995, 1998, corporate ladder, managerial, leadership, customers, global online company, criticism, future prospects.

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