Ping Fu - Inspiring Entrepreneurship

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN038 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


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Case Length : 15 Pages
Period : 1996-2006
Pub Date : 2006
Teaching Note : Available
Organization : Raindrop Geomagic
Industry : IT, Manufacturing
Countries : USA


This case is about Ping Fu (Ping), an entrepreneur based in the US, who co-founded Raindrop Geomagic (Geomagic), a company which designed and developed software applications in the nascent area of Digital Shape Sampling and Processing (DSSP). The case highlights the challenges Ping faced right from her early years in China, her higher studies and work experience in the US, the inspiration for setting up Geomagic, and the initial problems she faced as an entrepreneur. The case effectively brings out the challenges faced by entrepreneurs, especially in new and emerging technology areas, with regard to venture capital funding, business development, people management, and growth related issues.


  Understand the issues and constraints faced by a growing start-up company in a nascent technological field.

  Appreciate the sources of inspiration for an entrepreneur.

  Understand the challenges faced by entrepreneurs with regard to venture capital funding, business development and people management.


  Page No.
Shaping the Next Revolution 1
Struggle in China 2
The American Dream 3
The Birth of Raindrop Geomagic 3
Transforming a Struggling Start-Up 4
Future Vision 6
Exhibits 7


Entrepreneurship, Leadership, Ping Fu, Raindrop Geomagic, Digital shape sampling and processing (DSSP), 3-D graphics and modeling, China, USA, Mass customization, INUS Technology, South Korea, Innovmetric, Canada, Venture capitalist, Ernst & Young Entrepreneur of the Year, Software, Manufacturing.

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