Jack Welch and Jeffrey Immelt - Continuity and Change in Strategy, Style and Culture at GE

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Jack Welch and Jeffrey Immelt - Continuity and Change in Strategy, Style and Culture at GE case study (Case Code: LDEN040) click on the button below, and select the case from the list of available cases:

Leadership and Entrepreneurship Case Studies
Case Studies Collection
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN040 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Leadership and Entrepreneurship

Case Length : 22 Pages
Period : 1981-2006
Pub Date : 2006
Teaching Note : Not Available
Organization : General Electric Company
Industry : Diversified
Countries : USA


General Electric Company (GE) was a major conglomerate and one of the biggest companies in the world. One of the factors that was believed to be responsible for the company's steady growth for more than a century was its tradition of stable and long term leadership.

One of the most successful phases in GE's history began when Jack Welch became its CEO in 1981. Welch attempted to make GE one of the top companies in every segment in which it operated. He also supervised several acquisitions that added value to the business portfolio and was instrumental in creating a performance oriented culture at the company. Welch retired in 2001 after 20 years at the helm.

He was succeeded by Jeffrey Immelt, who was chosen by GE's board after a long and careful succession planning activity supervised by Welch himself.

This case discusses the strategic and cultural changes at GE as a result of the change in leadership. It compares GE's strategy and operations under Welch, with those under Immelt. It also talks about the changes in the company's culture under Immelt. The case concludes with a discussion on the challenges facing Immelt, as of mid 2006.


  To understand the relationship between leadership and growth in large and diversified companies.

  To study the effects of a change in leadership on company strategy and culture.

  To compare the leadership styles of two leaders of a large business conglomerate and to analyze the effectiveness of their individual styles.

  To understand the interrelationships between leadership style, organizational culture, corporate strategy, and the external environment.

  To appreciate the need for a formal and detailed succession planning system in large companies.

  To appreciate the challenges facing the successor to a charismatic and influential leader at a large global company.


  Page No.
An Inauspicious Beginning   1
Background   1
Jack Welch  3
Jeffrey Immelt 10
Exhibits 17


Jack Welch, Jeffrey Immelt, General Electric Company, Leadership, Strategy, Culture, Strategic Planning, Matrix Corporate Planning System, Six Sigma, Honeywell Inc., Motorola, AlliedSignal, Number One Number Two, 4Es of Leadership, Corporate Restructuring, Portfolio Restructuring.

Jack Welch and Jeffrey Immelt - Continuity and Change in Strategy - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.