Zhang Yin - China's Leading Woman Entrepreneur

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Zhang Yin - China's Leading Woman Entrepreneur case study (Case Code: LDEN051) click on the button below, and select the case from the list of available cases:

Leadership and Entrepreneurship Case Studies
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN051 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Chinese Entrepreneurs

Case Length : 14 Pages
Period : 1998-2007
Pub Date : 2007
Teaching Note : Not Available
Organization : Nine Dragons Paper Holdings Limited
Industry : Packaging
Countries : China


The case discusses the entrepreneurial ventures of Zhang Yin (Zhang), the richest self-made woman in the world. Zhang Yin started her business by incorporating a company that traded in scrap paper in Hong Kong. She later moved to the US and started a company named Chung Nam that exported paper collected from garbage dumps in the US to China. The growth of her business coincided with the growth of Chinese economy. With the increase in exports from China, the demand for packaging material increased. Zhang Yin, then incorporated Nine Dragons Paper in China, to manufacture paper based packaging material. Over the years, Nine Dragons spread its operations across the country and began catering to the demands of several multinational corporations.

Nine Dragons floated an IPO in March 2006 and by November 2006, the share price quadrupled. Zhang became the richest woman in China by the virtue of her 72% equity holding in Nine Dragons.


  Analyze Zhang Yin's entrepreneurial skills

  Examine the growth and success of Nine Dragons

  Evaluate the opportunities and threats for Nine Dragons in the near future 


  Page No.
Introduction 1
The Beginning 2
The Growth of Nine Dragons 3
Secrets of Success 5
The Road Ahead 7
Exhibits 9


Zhang Yin, Nine Dragons Paper Holdings Limited, Entrepreneurship, Packaging Industry in China, Leadership, Richest Woman in China, Hurun Report, Paper Trading, Dongguan Zhongnan Paper Industries, Venture Capital, Initial Public Offer, Innovative Entrepreneur

Zhang Yin - China's Leading Woman Entrepreneur - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.