Azim Hasham Premji's Value-Based Leadership

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN053 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Value-based Leadership

Case Length : 14 Pages
Period : 1995-2007
Pub Date : 2008
Teaching Note : Not Available
Organization : Wipro Limited
Industry : Information Technology
Countries : India


In July 2007, BusinessWeek nominated Azim Hasham Premji (Premji), the Chairman of Wipro, as one of the top 30 all time great entrepreneurs in the world. The case discusses the leadership qualities of Premji. Under his leadership, Wipro, a small vegetable oil company in the mid-1960s, was transformed into one of the leading IT services company by the early 2000s. Premji had established a strong value system in Wipro and believed that values not only helped in achieving success but also made that success more enduring and lasting. The case discusses in detail about the few leadership initiatives taken up in Wipro in order to develop leaders within the organization.

It also discusses Premji's contribution for the benefit of the society. He had established Azim Premji Foundation (APF), a not-for-profit organization, in January 2001. The foundation made efforts to improve the quality of education in schools.


  Study Azim Premji's leadership style.

  Understand the significance of value-based leadership.

  Analyze leadership training initiatives taken up at Wipro.

  Examine the contributions of Premji to improve the quality of education in schools.


  Page No.
Leader Driven by Values 1
Background Note 2
Leading by Example 4
Striving for Excellence 6
Contributing to Society 7
Looking Ahead 8
Exhibits 9


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