Katrina Markoff & Vosges Haut-Chocolat

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN056 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Entrepreneurship, Women in Business

Case Length : 18 Pages
Period : 1995-2008
Pub Date : 2009
Teaching Note : Not Available
Organization : Vosges Haute-Chocolat
Industry : Confectionary
Countries : US; Global


Vosges Haut-Chocolat (Vosges) is a luxury chocolate brand that uses unusual combinations such as spices, herbs, roots, flowers, fruits, and nuts in its products. The company was founded by Katrina Markoff (Markoff) in 1998. She put to good use her travel experiences and culinary training in chocolates to create unusual chocolate flavors. She included flavors from all over the globe like Japanese wasabi, Italian taleggio cheese, Indian curry, and Mexican ancho chili. Within a decade, Vosges had grown from an in-house chocolate manufacturing business, into a multimillion-dollar enterprise with stores in Chicago, New York, and Las Vegas.

Markoff, known for her creativity and business acumen, has a passion for the community and she took up social causes for the welfare of the woman. With her entrepreneurial skills, Markoff was successful in positioning Vosges as a premium chocolate brand and was looking at making her mark in the global market.


  Understand the issues and challenges in building a start-up business and sustaining it over time.

  Understand how Katrina Markoff built Vosges over the years.

  Understand the issues and challenges faced by an entrepreneurial venture particularly, pertaining to maintaining its innovation.

  Understand the role played by Katrina Markoff in the success of Vosges.


  Page No.
Peace through Chocolates? 1
Background Note 2
Incorporation and Growth of Vosges 3
The Secret of Success 5
Looking Ahead 11
Exhibits 12


Entrepreneurship, Leadership, Innovation, Small business, Gourmet chocolate industry, Marketing, Positioning, Distribution, Promotion, Luxury Chocolates, Katrina Markoff, Vosges Haute-Chocolat

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