Parquesoft - A Unique Social Entrepreneurship Initiative

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN065 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Social Entrepreneurship / Sustainable Business Model

Case Length : 15 Pages
Period : 1999-2009
Pub Date : 2009
Teaching Note : Not Available
Organization : ParqueSoft
Industry : IT
Countries : Colombia


Colombia based ParqueSoft is a social entrepreneurship initiative by Orlando Rincón Bonilla (Orlando). ParqueSoft is a network of science and technology parks. It acts as incubators for young entrepreneurs from marginalized communities of Colombia. ParqueSoft's incubation business model is unique as it required an entrepreneur to have an innovative product or solution to be eligible for availing its services. Entrepreneurs are provided with basic infrastructure and seed capital to start their organization within ParqueSoft. An informal work environment was maintained and organizations within ParqueSoft interacted with each other to solve their problems. Organizations are provided with services like marketing, legal, finance management, market research etc. which are non-core activities for a technology company.

All the products developed in the company are branded as ParqueSoft's products to cut costs of branding individual organizations. The company operated on a ‘pay-it-forward' model where the major part of profits earned by the organizations in ParqueSoft is used to support new entrepreneurs and incubate more companies.


» Get insights on a low cost model of incubating companies.
» Study an innovative social entrepreneurship initiative.
» Appreciate the importance of a sustainable business model for social entrepreneurs.
» Examine the benefits of collaborative approach in IT ventures.


  Page No.
Introduction 1
Background Note 2
Parquesoft's Business Model 3
The Strategy 5
The Road Ahead 9
Exhibits 10


ParqueSoft, Social Entrepreneurship, Sustainable Business Model, Orlando Rincón Bonilla, Schwab Foundation, Marginalized Communities, Business Incubator, Social Inclusion, Very Small Enterprises, OpenManga, Pay-it-Forward Model, Business Philosophy, Strategic Alliances, Enterprise Development, E-Learning, Software Quality Assurance, Financial Strength, Venture Capital, Strategic Marketing Plan, Conceptualization of Opportunities, Colombian IT Sector, Colombian Economy

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