KickStart: A Business Model to Tackle Poverty

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : LDEN068 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Social Entrepreneurship / Business Models / Marketing Strategies

Case Length : 17 Pages
Period : 1991-2009
Pub Date : 2010
Teaching Note : Available
Organization : KickStart International, Inc.
Industry : Social Entrepreneurship
Countries : Kenya


The case discusses the innovative business model adopted by KickStart International, Inc. - an organization started by Martin Fisher and Nick Moon, two social entrepreneurs -- to promote development in some African countries. It describes the rationale for setting up KickStart, the basic tenets of its model, and the various devices developed by the organization, including the successful MoneyMaker series of irrigation pumps. The case also provides an overview of KickStart's operations and the contribution of its devices to development in the countries in which it operated. The case ends with a discussion on the challenges faced by the organization and its future outlook.


Social Entrepreneurship and the use of a market-based model to tackle the problem of poverty.

Comparison of market-driven approach with conventional aid-driven approaches to development.

Marketing and promoting new products in poor countries.


  Page No.
Introduction 1
Background 2
Kickstart's Initiatives and Products 4
Features of Kickstart 6
Contribution to Society 8
Awards and Recognitions 9
Challenges 10
Outlook 11
Exhibits 13


KickStart, MoneyMaker Pumps, social enterprise, Social entrepreneurship, give-away aid program, developmental initiatives, five step market-based model, irrigation technologies, Super MoneyMaker Pressure Pump, marketing and distribution, target customer, aid agencies, tipping point, treadle pump

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