Business Case Studies,Marketing Strategies Case Study, Reliance JIO: Leadership Strategy in the Indian Telecom Sector

Code : MM0080

Year :2020

Industry :FMCG

Region : Asia

Teaching Note:Available

Structured Assignment :Not Available

INTRODUCTION: Hindustan Unilever Limited (HUL), the Indian subsidiary of Unilever PLC (Unilever), recorded a degrowth of -2.6% in sales, going from Rs.117.81 billion in 2001 to Rs.108.88 billion in 2004 (Refer to Exhibit I). The degrowth was attributed to the rural market, which was an important market for HUL as it contributed to more than 50% of its total revenue. To increase sales in the rural market, the company decided to change its marketing strategy for this market....