Digital Email Campaign for “Bravo”: Facility Management Software at EDPSoft
Code : MM0088 |
Region : |
||||
 |
 |
 |
 OR |
||
|
INTRODUCTION: It was the summer of 2020. Taniya Kaur (Taniya) was on her first day of internship at IT software products and services company EDPSoft. All the interns had a group discussion session after which the company’s CEO, Sanjay Parolia (Parolia), briefed them about the company. He then announced that the company had decided to focus on promoting one its products, ‘Bravo’ software, specially designed for security agency companies, facility management, and manpower outsourcing.. |
|
| For Case Books
Click Here >> For Case eBooks Click Here >> |
|
Related Case Studies
- »Satyam Computers Corporate Governance Fiasco (A): Siblings Are Dearer Than Shareholders?
- »Satyam Corporate Fiasco (B): The Role of Independent Directors
- »Satyam Corporate Fiasco (C): CEO Confesses, Company Collapses
- »Satyam Computers Corporate Governance Fiasco (D): Government Intervenes, Perplexity Prevails
- »Satyam Computers Corporate Governance Fiasco (E): New CEO's Known Problems, Unknown Solutions
Recently Bought Case Studies
