Marketing the Badass SUV in India: Kia Seltos

Code : MM0086

Year :

Industry :-

Region : Asia

Teaching Note: Available

Structured Assignment : Not Available

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INTRODUCTION: The Indian automotive market, valued at $82.6 billion (by revenue) in 2021 , was expected to be the third largest in the world by 2026 . The Sport Utility Vehicle (SUV) segment in India was among the fastest growing segments as the demand for SUVs was constantly growing. The Hyundai Creta and Kia Seltos stood at the top of the charts in this segment. In October 2021, Kia Seltos overtook the Creta as the best-selling SUV in India, selling 10,488 units with a market share of nearly 50% in the mid-size SUV segment in India. With the high sales, Kia Seltos set a new benchmark in the sale of mid-size SUVs in India..

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