Apple's iPad: Redefining the Tablet PC Industry? |
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» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Excerpts cont...
Within the first month of the launch of the iPad, some retailers had already opted for iPad apps (e.g. Gap, Gilt.com, and eBay) while others were setting up to embrace them soon (e.g. Puma)... Exhibits
Exhibit I : Growth Trends in the US Retail PC Notebook Market
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