Apple's iPad: Redefining the Tablet PC Industry? |
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» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Excerpts
Historical Development Of Tablet Pc Industry – From Styalator To IpadDuring the 1960s, computers were rapidly becoming smaller and more powerful. Before full-fledged tablet PCs came into existence,... iPad – A Category Busting InnovationThe iPad was a tablet PC developed and marketed by Apple. It was particularly promoted as a gadget for the use of audio and... Marketing The iPadThe launch of the "Apple iPad" was one of the most hyped prognosticated gadgets in Apple’s history. As earlier, Apple had a devised marketing game plan for the iPad ready... Excerpts cont... - Next Page>>
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