BBC World in India


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
  
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG063
Case Length : 14 Pages
Period : 1991-2003
Pub Date : 2003
Teaching Note : Available
Organization : BBC
Industry : Media and Entertainment
Countries : India

To download BBC World in India case study (Case Code: MKTG063) click on the button below, and select the case from the list of available cases:



Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous

BBC World Demands A Broader View (Ership) Contd...

India was the first market in which BBC World offered region specific programs. However, analysts were skeptical about the channel's success in India.

They felt that with many local news channels coming up, viewers would be drawn towards them.

But BBC World sources were of the opinion, pointed out that since they catered to the English speaking upper middle and higher classes of Indian society and offered a wide variety of programs (news reports, talk shows and documentaries), they could garner a substantial viewership.

They also felt that BBC World's image as a channel that provided accurate and impartial news would help it face the competition.

A Background Note on BBC World

In 1991, BBC World, the international channel of the British Broadcasting Corporation (Refer Exhibit I), which was considered a pioneer in news reporting, was established to cater to viewers in Asia and the Middle East. In 1995, BBC World was launched in Europe and India.

In India, it was aired as part of Star Network's bouquet through a distribution and marketing agreement. According to the agreement, BBC World was to be aired and marketed by the Star Network in India, along with its other channels...

Excerpts >>

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.