BBC World in India![]() ![]() ![]() ![]() |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:• Understand the factors that influence a foreign channel to opt for localized programming content. Contents:Keywords:BBC World, India, 1990, design, India-centric, BBC World, India-centric, weekend, September 11th, prime time, channel, market research, target market, future prospects, growing competition |
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