Haldiram's Group - Seeking the 'Right' Marketing Mix |
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"Our brand (Leher) is nowhere near the dominance of Haldiram's." - Manu Anand, Managing Director of Frito-Lay India.1 "It is far easier to sell something that the consumer is already accustomed to. The company (Haldiram's) caters to the Indian palate, which is its primary driver of success." - Neeraj Garg, Associate, AT Kearney.2 Introduction
The company offered a wide variety of traditional Indian sweets and snacks at competitive prices that appealed to people belonging to different age groups. Haldiram's Group - Seeking the 'Right' Marketing Mix - Next Page>> 1] In an article "It's snack time folks!" dated June 15, 2002, posted on the website www.blonet.com. |
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