Hindustan Lever's Foray into Network Marketing |
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"HLL Network is going to be a powerful source of growth. Our objective is to build steadily so that we have more than one million entrepreneurs." - M.S. Banga, Chairman, Hindustan Lever in 2003.1 "Not only are there commission based incentives but above a certain level of sales one is entitled to a share of the company's overall profits as well." - Priti Loyalka, the first consultant president of the Hindustan Lever Network (HLN) in 2003.2 "We need more serious players in direct selling. HLL has brand awareness and visibility. However, one is not sure about its core competency in the industry." - Peter Hauggaard, Regional Manager-India, Oriflame India Pvt. Ltd.3 "Today the growth rates are healthy due to the success of a player like Amway, and Lever obviously sees the potential of this channel and believes in being a part of it." - Nirav Sheth, Vice-President, Research, SSKI Securities.4 HLL Joins the Direct Marketing Bandwagon
The Indian division (Hindustan Lever Limited (HLL) of the consumer goods conglomerate, Unilever, has in this way been creating a new channel for the sale of products across the country.The salesperson in this case, 29-year-old Priti Loyalka went on to become the highest achiever and the first consultant president of HLN.
Hindustan Lever's Foray into Network Marketing - Next Page>> 1] "Hindustan Lever Network- Partnering Your Success", go4hll.tripod.com. |
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