Hindustan Lever's Foray into Network Marketing


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To download Hindustan Lever's Foray into Network Marketing case study (Case Code: MKTG093) click on the button below, and select the case from the list of available cases:



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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : MKTG093 For delivery in electronic format: Rs. 700;
For delivery through courier (within India): Rs. 700 + Rs. 25 for Shipping & Handling Charges

Themes

NULL
Case Length : 30 Pages
Period : 1996-2004
Pub Date : 2004
Teaching Note : Not Available
Organization : Hindustan Lever India Ltd. (HLL)
Industry : Retail
Countries : India

Abstract:

The case discusses in length the structure, product portfolio, compensation plans and pricing strategies adopted by Hindustan Lever Network.

In this respect, it also aims to draw comparisons with other Multi Level Marketing brands to study the positioning of HLL vis-a-vis its competitors.

The important conclusion that can be drawn that the success of HLN in network marketing will depend on how it manages the various aspects of this distribution segment which is unchartered territory for it.

Issues:

• Indian Direct Marketing Industry, Multilevel marketing, Discuss the structure, model, strategies and marketing policies adopted by HLL vis-a-vis its competitors.

Contents:

  Page No.
HLL Joins the Direct Marketing Bandwagon 1
Network Marketing Industry in India 2
Hindustan Lever Network (HLN) 11
Exhibits 15

Keywords:

Hindustan Lever Network (HLN), 'Lever Home', 'Aviance', Direct Marketing, Distribution channels, Network Marketing, Multi-level marketing, Oriflame India Pvt. Ltd., Avon Beauty Products India Pvt. Ltd., Tupperware India, 'Party Plan', Network structure, Modicare Ltd., Amway India Enterprises

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