Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||
The 'Lost' Marketing Experience Contd...
For instance, ABC aired ads of a fictitious organization that featured in the show. These ads provided vital clues to TLE and directed the fans to different websites that provided clues. Several websites were created by fans to discuss, analyze, and share clues.
12] Podcasting is the method of distributing
multimedia files over the Internet, for playback on mobile devices and
personal computers. The term combines 'iPod' (a popular portable audio
device from Apple Computers) and 'broadcasting'. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Text Books,
Work Books,
Case Study Volumes.