Speed Breakers Galore - Maruti |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» The upheaval in the Indian small-car segment in the late 1990s and the emergence of various players. Contents:
Keywords:Indian car industry, new players, Maruti Udyog Ltd, market, severe, market erosion, MUL, price-reduction , strategies, product range, reactions, moves, Hyundai, Daewoo, Telco |
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