Makeover of Britannia |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» Repositioning exercise carried out by Britannia in 1997, transforming from a 'bakery' business to a 'food' business. Contents:
Keywords:Repositioning, diversification, Britannia, 1997, Britannia, logo, corporate slogan, makeover plan, transforming, 'bakery, diversification plans, dairy, business, marketing, strategic perspective |
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