Baron - Rewriting Indian Consumer Electronic Goods Marketing


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
 
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download Baron - Rewriting Indian Consumer Electronic Goods Marketing case study (Case Code: MKTG007) click on the button below, and select the case from the list of available cases:



Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company





Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.


Case Details:

Price:

Case Code : MKTG007 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges

Themes

Innovation
Case Length : 7 Pages
Period : 1994 -2002
Pub Date : 2001
Teaching Note : Available
Organization : Baron International, Videocon, Philips
Industry : Consumer Electronics
Countries : India

Abstract:

The entry of Baron Electronics was a significant milestone in the evolution of the Indian consumer electronic goods market.

With its innovative marketing strategies, the company radically changed the way the market had been functioning.

The case study examines how Baron managed to succeed inspite of severe competition.

Issues:

Understanding of the developments in the Indian consumer electronics market after the entry of Baron electronics

Contents:

  Page No.
Shaking The Market 1
The Baron Group 1
Fighting it Out 3
Baron's Mantra - Low Costs 4
The Other Side of The Story 5

Keywords:

Baron Electronics, milestone, evolution, Indian, consumer electronic goods, market, innovative marketing strategies, market

Baron - Rewriting Indian Consumer Electronic Goods Marketing - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.