Fairness Wars |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:
» Understand the fairness products market. Contents:
Keywords:Fairness Wars, competition, fairness segment, personal care market, three, major players, HLL, Fair & Lovely, CavinKare Ltd., Fairever, Godrej ,FairGlow, fairness formula, restricted, creams, soaps, talcum powders |
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